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International image marketing war Rio about small opening ceremony

Dare to ask how many small partner got up at 6:50 in the morning to see the opening ceremony of the Rio Olympic Games? After reading wood there is a moment to sweep the previous Olympic Games in Rio bad impression: "Yes, this is Brazil."
According to entertainment capitalist observation, after a day of fermentation, the current direction of public opinion is mainly divided into the following categories
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The first one is that although the Rio Olympic Games budget is not enough, but in the end to a small big, creative win.
The second is a variety of highlights from the opening ceremony in Rio. Such as Duan Zi Bai Yansong, Brazil national supermodel Giselle Bundchen, Tonga team oil shabu "brawny" bearer Pita Taufatofua, Chinese athletes squad flag thunder, handsome are handed over to the country Fencing men's team and so on. Such as "scrambled eggs" Tucao Chinese team costumes of this paragraph, also a word on the arch has been hot search.
No matter where you stand, the pre-opening media negative reports on its "history of the worst", eat the masses questioned, Tucao, not optimistic, and now have all turned into a stunning brazier, Brazil Carnival culture, and admiration for this country
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Some people say that this opening ceremony is a Brazilian TV person who saved his country's dignity and face with creativity and values
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However, looking back, if not before the Brazilian Olympic team in the face of negative when the show of weakness, greatly reducing the expectations of the masses, I am afraid that today will not rebound so much. After all, many TV veterans interviewed in the entertainment capitalist view, this show is too short, sound effects, guided broadcast switching skills and other professional literacy has not yet reached the international level, not to mention "Carnival Brazil has always been good at Well."
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Of course, because Rio spent a lot of money (less than 95% of the Beijing Olympics) and did a great job, it worked very well. As a result, many people also expressed their dissatisfaction with the "2008 Olympics in Beijing, which was" outdated and hugely expensive ". At the same time, many arguments emerged that" this event will only happen in China. "
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Then again, whether it be Rio, London or Beijing, what is the most important purpose of running the Olympic Games? Every year, no matter how the Olympic Organizing Committee called for the Olympics to politicize the 2008 European Championship of snatch the Chinese flag, the 16-year "Australia broadcast the Chinese team just two seconds at the opening ceremony covered by advertisements," and other acts, as well as countries and countries PK medal medal system, but also enough to explain that the Olympic Games for a country, how strong national collective means
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After reading the opening ceremony of many Rio creative ideas from Beijing, we also have to recall the Beijing Olympic Games that year, what exactly has brought us?
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Only Beijing 5% of the money to do major events, highlights a lot, but more like an environmental charity party
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Have to say, surprise this opening ceremony in Rio.
Towering Cristo Hill, charming Copacabana Beach ... ... through the holographic projection technology, to Brazil's exclusive South American show to show the best showers;
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Arrange for the first refugee delegation in the history of the Olympic Games to send out the message of hope to all refugees all over the world;
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Green Olympics to build the Olympic rings, the success of highlighting the theme of environmental protection, and so on... But also forced a lot of creativity because of lack of budget
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For example, when I remember the countdown to the opening ceremony of Beijing in 2008, when people hit the song, the scene was spectacular
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This people Rio this, only a few hundred people, a few white sheets of paper to make a similar visual effects. In the words of a senior television person, "the same use of light and shadow, others are mainly projection, but we casually holded eight years ago, that's money
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Compared with the two groups, the director's team in Rio will save money, be creative, and learn from each other's strengths and weaknesses . He thinks that the Beijing Olympic Games are too aggressive and costly
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Having no money led to many ideas that could not be realized
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For example, performance time, probably only Beijing, London, one-half. The resulting content is also unpleasant. Someone said: "As the first Olympic city in South America, its appearance and interpretation of cultural contents in South America is still less, such as Maya civilization, what now looks It's like an environmental charity party. "
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There are professional TV people who point out: "You did not hear it sound? All the sounds sounded like the sound of the radio, the sound of the technology and we are worse than the difference." In addition, the entire evening's broadcast switch law-abiding, To be blunt: "This guide technology is probably our standard of a decade ago."
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Negative ridden, admitted no money, the Rio Olympic Group successful expectations of value management!
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If you still fairly concerned about the Olympic Games, we must know that it has been deeply involved in the "worst ever crackdown in the history of the Olympic Games," the media storm. Japanese athletes Fukuhara also frequently broke the toilet and the Chinese team members manually repaired shower curtains.

The most glaring face is that Chinese hurdler Shi Dongpeng, Spanish sailors, Australian Paralympians and others were robbed, and some even suffered a robbery. For a time, Rio's dangerous, lazy, irresponsible image was widely reported. At that time, the Rio government did not seem to intend to do crisis public relations or related response. The overall feeling is that we have a limited budget, welfare is the case, what are the problems you will be able to solve it
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Because it was made into a very poor image, so today the opening ceremony came out, many people have eaten melon was amazing. "All said the most luxurious Olympic Games in Beijing, Rio Olympic Games, the shabby, did not think so poor can make this way," intentionally or unintentionally, succeeded in helping Rio pulled one city. Many domestic media have given a very good evaluation that its not simple and simple , with the sex and sexy
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Since Rio could be cheaper again and be applauded, why did Beijing need to spend a great deal of manpower, material resources and financial resources in that year and did not understand restraint? Insiders ridicule, said: "The Brazilian people are so bold and unprotected strikes, where they dare to spend so much money to engage in big activities? This is a waste of things, in addition to China, I am afraid in other countries is difficult to enforce it."
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Of course, some people think: "Brazil really have no money? The Brazilian government revenue accounted for only 1/3 of GDP, but their social security spending, among emerging countries is the highest among the comparatively speaking, the Chinese government Revenue accounted for more than half of GDP, while spending on social security far outweighed that of Brazil. "That led to the conclusion that the Brazilian government was willing to spend money for its own people, which is the pride of Brazilians
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Public figures show that the 2008 Beijing Olympic Games, Paralympic opening and closing ceremonies total expenditure of 831 million yuan; London 2012 opening ceremony cost 27 million pounds (about 2.7 billion yuan at the time), and the Rio Olympic opening and closing ceremonies Will cost 8 million pounds (about 70 million yuan). Like the head director Meirelles is also a mere rumor, he occasionally also said to the motherland, "wash the ground," said Brazil's public health and education and other fields are in need of funds, so there is no need to put a lot of money into the opening ceremony of the Olympic Games "
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On the one hand, the Beijing Olympic Games have given the Chinese people a strong sense of national honor and self-confidence, on the other hand. Because of the above data, many people will also reflect on the amount of money actually spent worthless?
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8 years, Beijing Olympic Games brought us what?
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Having said that, Little Entertainment (ID: yulezibenlun) also found that many people talk about the Rio when they talked about the Beijing Olympics
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In 2008, it left the deepest impression, in addition to being the most shocking opening ceremony in the history of the Olympic Games. There is also a very iconic song "Beijing welcomes you."
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It is undeniable that prior to this, China had very limited international influence and the national identity and self-confidence of the Chinese nation were not high. There are kinds of "shouting that they are powerful for many years, but have not been stamped and proven." The repeated torch relay before the Olympic Games in the process of being torched and extinguished by the European and U.S. people undoubtedly left China's image in an embarrassing situation
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After Beijing had run the Olympic Games in 2008, China took the opportunity to stand under the spotlight of the world with its popularity, topic and reputation
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Smashed heavily, and even smashed a slightly more expensive price today, but it is undoubtedly a very successful international public relations of the Chinese national image
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Some people say that the Beijing Olympic Games is like a turning point in China's international influence as it has since started to concentrate and frequently carry out international activities such as Youth Olympic Games, Grand Canal, Asian Games and World Expo. In these just eight years, China's frequent appearances on the international scene have also changed the image of being bullied in that year
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Through the 2008 Olympic Games, China has gained a tacit national image and value. Although this is more of an accumulation of strength, China has started to build its national confidence and began to follow the international standards. It has also gained experience in a series of experiences and ability
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And after experiencing the release of collective will and wealth, the Chinese also began to have 北京新媒体公关公司 the rational thinking of the citizens of big countries, started to pay attention to the value and significance of the state to the individual and began to pay more attention to the relationship between the collective and the individual
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This may be the reason why we are so calmly observing today that commenting on the Rio Olympics, national confidence and faint national superiority took place after the turning point
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Think of Beijing has made the 2022 Winter Olympics the right to host a group of people with international confidence began to really put down the "mentality of knot and the country," the mentality of weakness, and began to learn Rio kind of easy-going, easy casual Mentality, and spend money really can improve the health and life of the Chinese people on the cutting edge?
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This will be the next sign of the Chinese Olympic Organizing Committee, can really mature sign.


If you still fairly concerned about the Olympic Games, we must know that it has been deeply involved in the "worst ever crackdown in the history of the Olympic Games," the media storm. "All said the most luxurious Olympic Games in Beijing, Rio Olympic Games, the shabby, did not think so poor can make this way," intentionally or unintentionally, succeeded in helping Rio pulled one city. The repeated torch relay before the Olympic Games in the process of being torched and extinguished by the European and U.S. people undoubtedly left China's image in an embarrassing situation
.
Some people say that the Beijing Olympic Games is like a turning point in China's international influence as it has since started to concentrate and frequently carry out international activities such as Youth Olympic Games, Grand Canal, Asian Games and World Expo. Through the 2008 Olympic Games, China has gained a tacit national image and value.

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